![](https://cdn.myportfolio.com/7bde76e7877142b56e00716d596fe6b7/612c1bdc-2703-48f4-b286-cd925b66d1a9_rw_1200.gif?h=86cd8fe29360bb5c7e713a20f9559aa8)
![](https://cdn.myportfolio.com/7bde76e7877142b56e00716d596fe6b7/bca3e928-9a96-4dbf-88f3-b4825bdfca2a_rw_1200.gif?h=d53fa2dbdae34f7a2526003a996db032)
![](https://cdn.myportfolio.com/7bde76e7877142b56e00716d596fe6b7/416bfdae-81a5-484c-b0c6-bdf1de54ab2f_rw_1200.gif?h=5b5669d3d51d34d6e5f6713ad0f583c4)
![](https://cdn.myportfolio.com/7bde76e7877142b56e00716d596fe6b7/c82188b9-59e1-4fb7-a267-f653c7e19560_rw_1920.jpg?h=30e8a7c51cd4dc0e1fea55d870095207)
![](https://cdn.myportfolio.com/7bde76e7877142b56e00716d596fe6b7/94504bbb-1829-4ba2-888f-786b4fceabc3_rw_1200.gif?h=ef499bc0dca7cf7ea18ea83df76f353d)
The New York International Auto Show came to Situation Interactive to craft a campaign around their 2017 show. Based on this year's slogan, "What's Your Drive?" we developed a site from the ground up allowing car enthusiasts to express their unique passion for driving in the form of a custom gif! I was responsible for designing the site, the gifs, and working closely with the developer on the site to efficiently enable the highest level of functionality and fluidity.