2017 Auto Show Gif Machine Microsite

The New York International Auto Show came to Situation Interactive to craft a campaign around their 2017 show. Based on this year's slogan, "What's Your Drive?" we developed a site from the ground up allowing car enthusiasts to express their unique passion for driving in the form of a custom gif! I was responsible for designing the site, the gifs, and working closely with the developer on the site to efficiently enable the highest level of functionality and fluidity.