Wicked The Musical Website

The official 2012 Wicked site was dated, with a lack of responsiveness, an unfriendly user interface and clunky visual systems. As the designer I realized Wicked urgently needed a platform that could allow users to easily purchase tickets, and a space that would be able to fluidly showcase the vast array of social content we produce; ultimately creating a hub that can retain and nourish Wicked’s worldwide fandom. This site redesign was a collaborative process with dozens of iterations on the sitemap, wireframes and design. We chipped away the clutter and integrated the Wicked brand fully into the modern digital atmosphere, both visually and experientially.